When designing informative web sites, remember ...
Content is King!
- So give it plenty of space (80% of the page ideally).
- And make sure they can find it.
- And make sure they can read it.
- And make sure it's clear: use proper scale in charts and graphs.
But your audience is impatient ...
- So make your files as small as possible.
- And make it easy to scan the information ...
- And get to the information quickly.
... and easily distracted.
- So make sure it looks OK on their machine.
- And keep it simple and elegant.
For more information, see ...